The whole idea, start to finish, in one place.
You two do the talking. I do everything else.
Ade, 5 October 2026
You take what is happening to the body and what helps. Stef takes how to stay steady and keep performing through it. The same women need both, and so do the people who employ them.
A GP and a resilience coach on the same stage is an easier yes than either of you alone, for a host and for an employer.
I want to drive this. You open the door with Stef. I find the rooms, fill them, film them and turn them into paid work.
Working title: "Midlife under pressure: what the body is doing, and how to stay steady." Yours and Stef's to rename.
The people it is happening to, who want straight answers from a doctor and something practical to take away.
The people who want to keep good staff and do not know where to start. They are who books the paid sessions.
Female founders, women's business networks and creators with an audience already champion this. They are the natural hosts, and the people most likely to fill a room for the two of you.
A host gets a full room, a reason to invite people in, and photographs and film to use afterwards. We bring the speakers, the audience and the camera. They bring the room.
The football and cricket grounds, the racecourse. Their hospitality rooms and sponsors are local employers by definition.
Reformer Pilates studios, padel clubs, gyms and health clubs. Their members are exactly the audience, and nobody has asked them.
An employment-law firm's breakfast for its HR clients. Women's business networks. Staff wellbeing days in schools, the NHS and councils.
Found in August. None has been approached yet.
A QR code on the screen at the end. Five questions about their own workplace, answered on a phone in a minute. They get a score. We learn which employers to follow up, and what to say to each.
Draft questions. Yours to rewrite.
For reference, one comparable provider publishes £750 online and £950 in person, plus VAT, for a one-hour session for up to fifty people. Each of you sets your own fee.
If the first evening does not produce a single enquiry, we have lost an evening and gained a film of the two of you.
A partner for the half of the evening that is not yours to cover, more reasons for an employer to book, and company on the stage.
Audiences she cannot reach alone, a GP beside her, a website, and clients found for her.
Each of you sets your own fee. The employer gets one price and one person to deal with. Anything beyond that, the three of us agree openly before anything is sold.
Hers currently says "new website coming soon". I can build one quickly and for very little.
I research the firms that would book her and write to them in her name, from her own email, with her approving every word.
Mates' rates: £500 up front, £100 a monthA researched list of where she should be speaking, and who to contact at each.
I made this in five minutes as a test and it cost nothing. The wording is lifted from her old site and I am fairly sure it is not what she would want. It is only there to show what is possible now: something that looks like a ten-thousand-pound website, for very little.
The joint session, recorded once and shown to staff who were not in the room.
A handful of people inside one employer, trained by the two of you and refreshed each year.
They invite their clients and pay for the room. You are the clinical voice, Stef the practical one.
Workforces that are mostly women, with a programme to fill.
Stef's world. At a yard, a riding club, or a horsebox dealer who wants a reason to bring buyers in.
Soroptimists, women in construction, and the speaker listing that Rotary and the WI use to find speakers.
A joint guest spot on a female founder's or creator's podcast or channel. Their audience becomes yours.
A regular menopause series run for finance employers that brings in outside clinicians.
World Menopause Day is 18 October. The only thing that could be ready by then is a joint online half hour.
Otherwise we aim for a first evening in November.